Project Pop Up

ROCK SPRINGS – The Rock Springs Main Street/Urban Renewal Agency said one of its foremost goals is to expand the business base in downtown Rock Springs and grow the retail mix. To that end, the group announced Project Pop Up for the 2020 holiday season.

A pop-up shop is a short-term retail store that offers new, unique, local or specialized products or services. Project Pop Up is designed to fill empty storefronts and prospect new, long-term businesses; they’re giving one entrepreneur an opportunity start a pop up for the holiday season with a minimal investment. It is meant to establish a partnership with private property owners to offer a free, short-term lease to one local entrepreneur. Selected applicants will occupy a vacant downtown storefront throughout the fall and Christmas shopping season with the goal of long-term occupancy after program completion.

Local or regional establishments and start-ups that are ideal may include apparel, gifts, home goods, décor, apparel, accessories, specialty foods, sporting and special interest, boutiques, art, locally-made goods, children’s resources and more. Pop-ups will be chosen to fill a niche not already adequately represented downtown. Existing businesses located in the downtown area are not eligible for this program.

Applications are now open and one winner will be selected in early October. The Rock Springs Main Street/URA will pay the rent for the three-month program. Shop owners are required to pay all utilities and any other expenses. Participants shall comply with insurance requirements as well as all relevant city and state rules and regulations.

For more information, call 307-352-1434. Applications are available at the Rock Springs Main Street/URA Office at 603 S. Main St. or

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